Project

Storrier Stearns Rebrand

Category

[Brand Identity]

[Generative]

[Font]

Year

04.2025

The logo for the rebrand is build by a custom typeface. Influenced by the Japanese letterforms and integrating it into the alphabet.
The logo for the rebrand is build by a custom typeface. Influenced by the Japanese letterforms and integrating it into the alphabet.
The logo for the rebrand is build by a custom typeface. Influenced by the Japanese letterforms and integrating it into the alphabet.
The logo for the rebrand is build by a custom typeface. Influenced by the Japanese letterforms and integrating it into the alphabet.
The logo for the rebrand is build by a custom typeface. Influenced by the Japanese letterforms and integrating it into the alphabet.
The logo for the rebrand is build by a custom typeface. Influenced by the Japanese letterforms and integrating it into the alphabet.
The logo for the rebrand is build by a custom typeface. Influenced by the Japanese letterforms and integrating it into the alphabet.

This project reimagines the visual identity for the Storrier Stearns Japanese Garden, creating a system that honors the garden’s cultural heritage while engaging contemporary audiences. The identity draws inspiration from the garden’s quiet and contemplative atmosphere, translating its spatial rhythm, natural materials, and sense of balance into a flexible graphic language. The system extends across signage, educational materials, and event communications, allowing the garden to present a cohesive presence while supporting both visitor learning culture and history. This system extends the identity for public programs and events by using color and simplified shapes to represent tools from the Japanese tea ceremony. The clear graphic forms make cultural elements easier to recognize and understand while creating a flexible visual language that can adapt across different materials. By simplifying traditional objects into approachable visuals, the system helps communicate the garden’s cultural programming and attract a wider audience. A ticket generate made for the garden in p5js. Visitors can create and interact with the identity by color, shapes and typography. A tablet-based educational game teaches the placement and names of tea ceremony tools. Visitors drag and match the objects in their correct positions, turning cultural knowledge into a hands-on activity. The installation invites visitors to engage with the tea ceremony through a tactile and visual experience. Projected text and objects respond to movement, turning learning into a quiet, interactive moment.

Creating visual narratives at the intersection of art, design, and technology, always driven by curiosity, culture, and the pursuit of timeless creativity.

LOS ANGELES, CA

04:17 PM

© Copyright 2025


Creating visual narratives at the intersection of art, design, and technology, always driven by curiosity, culture, and the pursuit of timeless creativity.

LOS ANGELES, CA

04:17 PM

© Copyright 2025


Creating visual narratives at the intersection of art, design, and technology, always driven by curiosity, culture, and the pursuit of timeless creativity.

LOS ANGELES, CA

04:17 PM

© Copyright 2025