Project
Barnes & Noble Rebrand
Category
[Brand Identity]
Programs
InDesign, Illustrator, After Effects
Barnes & Noble is more than a bookstore, but its identity has never fully communicated the breadth of what it offers. Books, vinyl, games, stationery, digital content: these all live under one roof, but the brand has historically led with books alone. I redesigned the identity to communicate the full range of media Barnes & Noble carries and how those formats connect, creating a system where every touchpoint invites the audience to explore and interact across different forms of media. The visual language treats each medium as part of one ecosystem rather than separate product categories, encouraging customers to move between formats and discover new ways to engage with the stories and ideas they care about.
Barnes & Noble is more than a bookstore, but its identity has never fully communicated the breadth of what it offers. Books, vinyl, games, stationery, digital content: these all live under one roof, but the brand has historically led with books alone. I redesigned the identity to communicate the full range of media Barnes & Noble carries and how those formats connect, creating a system where every touchpoint invites the audience to explore and interact across different forms of media. The visual language treats each medium as part of one ecosystem rather than separate product categories, encouraging customers to move between formats and discover new ways to engage with the stories and ideas they care about.
Barnes & Noble is more than a bookstore, but its identity has never fully communicated the breadth of what it offers. Books, vinyl, games, stationery, digital content: these all live under one roof, but the brand has historically led with books alone. I redesigned the identity to communicate the full range of media Barnes & Noble carries and how those formats connect, creating a system where every touchpoint invites the audience to explore and interact across different forms of media. The visual language treats each medium as part of one ecosystem rather than separate product categories, encouraging customers to move between formats and discover new ways to engage with the stories and ideas they care about.